I'm Beth. I started Roots & Ribbon in 2020 when lockdown left me with a lot of dried flowers and nowhere to go.
I'd always been the person in the family who wrapped presents. Not out of duty, but because I genuinely enjoyed it. My friends used to joke that opening my gifts felt like an event. Lockdown just gave me the time to turn that obsession into something.
I started wrapping birthday presents for friends and posting them. People kept asking if I could do theirs too. After about a dozen parcels, I set up an Instagram account. After fifty, I made a website. After a hundred, I realised this was actually a business.
Three years on, I work from a proper studio now. It's a converted shed at the bottom of our garden, but it has heating, a kettle, good light, and enough shelving for my truly ridiculous ribbon collection. I'm calling it a studio.
I press my own botanicals from plants I grow or forage locally. The paper comes from a mill in Somerset that's been making paper since the 1600s. The ribbon comes from trade fairs, mill ends, and the occasional lucky find at a haberdashery that's closing down.
Everything is made by me or my assistant Jen. We don't use plastic tape, cellophane, or glitter. The wrapping is meant to be composted along with the flowers once you've opened it. That's not a marketing stance. It's just how we think things should be.
